John C. Palmer MAI, CCIM, CDA, Principal Partner

Mr. Palmer is a native (“born and bred!”) of Charleston, SC, beginning his career in commercial and investment real estate sales, management and development. Eventually, he formed The Palmer Company, Inc., specializing in the acquisition, development, management and leasing of real estate ventures, as well as other projects such as general and special purpose real estate acquisitions and developments, including retail and office properties and historic rehabilitations.

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Denise A. Long MS, Director of Operations and Business Development

Ms. Long received an M.S. in Applied Psychology and worked in mental health and substance abuse treatment and administration for over twenty years before joining the firm in July of 2008. She is responsible for general office operations, human resources, financial functions and marketing. 

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Jacob Q. Palmer Apprenticed Appraiser

Mr. Palmer holds a Bachelor’s degree in Political Science from Northern Arizona University. He joined our firm in March of 2018 as a Data Technician, specializing in data compilation and grid preparation. Before long, he moved up to Asheville and transitioned into a more direct role, earning his appraisal trainee registration in September of 2019. His outside interests include music production/composition, mountain biking and snowboarding, and the video game industry.

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Valerie Johnson Administrative Assistant

Mrs. Johnson joined our firm in December 2011. She provides research skills, data entry and report editing services on all projects. Valerie is adept with many computer programs involved in office organization and report writing and compilation, including Microsoft Office, the RealWired suite, AdobePro, SnagIt, GSuites and She completed business and computer classes at CCC&TI and works from our satellite office in Hudson, North Carolina.

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